The Ontario Sunshine List - Public Sector Salary Disclosure

The names, positions, salaries and total taxable benefits of public sector employees paid $100,000 or more in a calendar year.

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Avi Goldfarb

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Avi Goldfarb served as the Professor of Marketing at University of Toronto in 2023, received an annual salary of $414,696.62 and a taxable benefit of $1,128.88, as indicated by the Government of Ontario's Sunshine list. Avi has held the same position since 2009 has been receiving six-figure yearly compensation.

$415,825.50

Total paid in 2023

$414,696.62

Salary

$1,128.88

Taxable Benefit

Gender: Male
Male
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Job Title :   Professor of Marketing
Employer :   University of Toronto
Sector :   Universities
Year :   2023

Comparing peers in identical roles within the organization

$416K
▼
Low: $368K Avg: $409K High: $478K

Comparison with other individuals in similar positions in Ontario

$416K
▼
Low: $101K Avg: $298K High: $478K
Bottom 90% Below Average Above Average Top 10%

Between 2003 and 2023, Avi experienced an average annual increase of approximately 5.66% in annual salary, including taxable benefits at University of Toronto. By 2023, Avi's total pay had risen by 188.57% compared to the pay in 2003. Notably, during Avi's tenure as Professor of Marketing, there has been a significant 86.41% rise in compensation over the past 14 years. Additional information can be found in the chart and table presented below.

Yearly Total Paid

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Year Job Title Salary Taxable Benefit Raise
2023 Professor of Marketing $414,697 $1,129 ⇩ -3.40%
2022 Professor of Marketing $426,752 $3,698 ⇧ 8.49%
2021 Professor of Marketing $391,197 $5,550 ⇧ 2.28%
2020 Professor of Marketing $385,286 $2,623 ⇧ 1.63%
2019 Professor of Marketing $379,185 $2,519 ⇧ 3.36%
2018 Professor of Marketing $366,620 $2,663 ⇧ 3.31%
2017 Professor of Marketing $354,620 $2,824 ⇧ 17.77%
2016 Professor of Marketing $303,259 $260 ⇩ -7.73%
2015 Professor of Marketing $325,772 $3,163 ⇩ -1.54%
2014 Professor of Marketing $328,467 $5,618 ⇧ 9.80%
2013 Professor of Marketing $298,808 $5,460 ⇧ 16.33%
2012 Professor of Marketing $253,821 $7,742 ⇧ 10.11%
2011 Professor of Marketing $229,591 $7,952 ⇧ 6.17%
2010 Professor of Marketing $220,091 $3,655 ⇧ 0.30%
2009 Professor of Marketing $222,787 $283 ⇧ 19.80%
2008 Professor, Marketing $185,915 $283 ⇧ 1.26%
2007 Professor, Marketing $158,436 $25,443 ⇧ 5.70%
2006 Professor of Marketing $173,659 $299 ⇧ 5.92%
2005 Professor, Marketing $163,901 $332 ⇧ 4.02%
2004 Professor, Marketing $157,531 $349 ⇧ 9.56%
2003 Professor, Marketing $143,750 $348

The 2023 Sunshine List has 6 employees who held exactly same position title ( Professor of Marketing ) in the University of Toronto.

Full Name Salary Taxable Benefit
Dilip Soman $478,041 $129
Avi Goldfarb $414,697 $1,129
David Soberman $408,813 $306
Sridhar Moorthy $399,736 $118
Nitin Mehta $385,530 $258
I-Wen (Clair Tsai $367,479 $258

The 2023 Sunshine List has 16 employees who held comparable positions in Ontario.

10 out of 16 employees

Full Name Job Title Employer Total Paid
Dilip Soman Professor of Marketing University of Toronto $478,170
Avi Goldfarb Professor of Marketing University of Toronto $415,826
David Soberman Professor of Marketing University of Toronto $409,120
Sridhar Moorthy Professor of Marketing University of Toronto $399,854
Nitin Mehta Professor of Marketing University of Toronto $385,788
I-Wen (Clair Tsai Professor of Marketing University of Toronto $367,737
Ryan Webb Associate Professor of Marketing University of Toronto $316,776
Scott Hawkins Associate Professor of Marketing University of Toronto $297,114
Wing Sing (S Lee Associate Professor of Marketing University of Toronto $290,184
Zemin Zhong Assistant Professor of Marketing University of Toronto $282,730